My Journey as an Apprentice

Hi, I’m Kieran but you’ve already guessed that by my photo at the top of the page. I’m the current happy, smiley face (or grumpy one, depending on who you ask) of Worksmart, and have been their Digital Marketing Apprentice for the last 14 months. I’ll tell you a bit about my journey, and some the things I’m responsible for.

I left school halfway through sixth year in January 2017, when the opportunity arose for me to join the Worksmart team after two interviews. I had been applying for several apprenticeships at that time, however Worksmart were the one that appealed to me the most. I have had a passion for business – and in particular marketing – since I started secondary school, so this was the perfect fit for me. I started here on January 26th 2017, and haven’t looked back since.

I have been largely responsible for managing all our social media channels for the last year, including our Facebook and Twitter. This has resulted in several campaigns over the time, including the #25DaysofWorksmart posts in December. I have also been heavily involved in building Worksmart’s strong relationship with the FIS, creating content such as an interview with Amanda Scott.

Another favourite part of my job has been getting to grips with web design, which is something I had very little knowledge of prior to joining Worksmart. However, following some excellent training from Ryan at Solutions on Demand (and a few 404 errors along the way), I have become far more competent in working on websites. This has involved everything from making case studies to writing blogs, such as the one you are reading just now.

Finally, my favourite part of my job has been becoming integrated with the team. From becoming renowned for my excellent tea-making (and questionable lunch retrieving skills) to always being happy to help around the office when required, I couldn’t have joined a better team for my first job.

Overall, an apprenticeship is absolutely one of the best starts in the world of work anyone can have. It gives you some excellent life experience, as well as giving you the ability to earn a wage while you learn. If my words have inspired you, visit to find out more.

#makeitworksmart #FitOutTop500 #KieranJohnstone