Well, after much planning and hype, Working Digital 2018 is finally in the rear-view mirror. This was a truly fantastic event for the entire Worksmart team, as well as the wider world of Ayrshire business. We were treated to two nights of interesting and engaging speakers, and we will tell you a bit more below.
Night One opened with an introduction via satellite from LA (which was a lot sunnier than Kilmarnock where the event was held), with renowned social media consultant and author Jay Baer providing an excellent start to the event. Our first speaker of the evening was Alan Stewart of Ofcom, who provided a fascinating talk on the use of technology among the younger generation. With statistics such as 21% of 3-4 year olds have their own tablet and almost 4 in 10, 8-11 year olds, it shows the huge potential of marketing in the future. After this talk, we were treated to a talk by previous Working Digital speaker, Gillian Reith of Three Sisters Bake. They have experienced significant growth since the last event, with Three Sisters Bake now having two cafes throughout Scotland.
The final speaker for night 1 was Helena Langdon, the Head of Digital at Innocent Smoothies, who are renowned for their excellent social media content. She explained how Innocent built their online presence, and how it differs from other companies. This was an excellent and entertaining presentation, with plenty of insight into how to bring out the more human side of your brand.
Night Two began with an engaging chat from Joanna Steele of Dimax, who has worked with some massive brands including Argos and Mothercare. She spoke about the various ways technology can be used to enhance your physical retail space, such as tablets to allow for more efficient ordering. After this, Robert Gillespie of Swipii provided information on customer retention, as well as giving practical tips on how to gain new customers. His story of helping Swipii grow was particularly interesting. Finally, the last speaker of Working Digital 2018 was Stephen Whitelaw of Orthic Consulting, who have valuable insight into the future of commerce. This was both a fascinating and frightening talk, showing the lengths that organisations are going to in order to gain insight on their customers.
Over the two days of Working Digital, Worksmart were exhibiting, which allowed us to distribute our brand new brochures. It also gave visitors the chance to try our VR headset, prior to the prize draw. This was won by Martin from Ayrshire College, who was thrilled to win such a fantastic prize.
Overall, Working Digital 2018 was a fantastic event. It gave us the opportunity to project the Worksmart brand in front of a new audience, as well as learning lots about digital marketing. We would like to thank East Ayrshire Council for organising, and a special thanks must be given to Colin Kelly and Gary Ennis for their excellent hosting, and we can’t wait for the next one.